define	Case study Majors Example Sony/syco/one Direction	Case study Indies example	Case study Prosumers	Case study Diy Example Beck score
production	Production is the process of taking ideas, information or knowledge into goods or services
Distribution and marketing	Distribution is the action of sharing something out among a number of recipients. Marketing is how you promote the product	One direction have their own website and also syco own x-factor so the acts on x-factor are promoted on t.v like one direction	Artists that are signed by indie labels don’t get as much promotion as artists that are signed by artits signed on major labels
exchange	The act of giving one thing and receiving another
Convergence	It is when various types of media combine into one single type of media	Sony use a lot of convergence because in their films they use the songs that have been produced by artist who are signed by sony	Most indie labels will not have convergence because they cannot afford to be producing films and music
Ownership/back catalogue	Media ownership is the immediate access to the readers, listeners and viewers.
Visualisation	It is the process of representing abstract business or scientific data images that can aid in understanding the meaning of the data
Participatory culture	Is a culture in which the public do not act as consumers only but also as contributors or producers
Creating a relationship with the audience		Syco create a relationship with the audience with x-factor getting the audience to vote for the act they like the most
Synergy	The interactions or cooperation of two or more organizations, substances, or other agents to produce a combined effects greater
Devaluing music
Sound scape	A piece of music considered in terms of its components sounds
Push vs pull record cos vs audience
Vertical integration	The combination in one firm of two or more stages of production normally operated by separate firms	Syco has syco music, syco tv and syco film
Horizontal integration	Absorption into a single firm of several firms involved in the same level of production and sharing resources at the level		Indie record labels mainly have horizontal integration
Global vs niche audience		Syco doesn’t have a niche audience
Blurring of pde

Domino recording company

It is an independent record label that is based in London and it also has wings in the United States, Germany and France and it also publicises books as well as music  

Who are signed by domino recording company?

They have the arctic monkeys and franz Ferdinand 

Question 2

My character and Jason Bourne are similar because they wear very similar customers to look casual they are both assassins and they both have the prominence in their films, both of these characters are from thriller films both of the characters are the most prominence in their films, they are both antagonists, Jason Bourne from the Bourne films is a trained killer the way the we edited are film opening my character and Jason Bourne share the same traits, my character and Jason Bourne wear the same sort of clothes just casual not a uniform, my character and Jason Bourne both do they killings due to murder

The thriller film genre is a very male dominant pretty much all of the main characters are males normally the women are the supporting role for the main character which is a very traditional value

The audience for my thriller would be for boys under the age of 18, I searched up on my target audience by going on the imdb website and looked at the ratings of other similar thriller films, my audience would listen to R&B music

Question 1

COMING DOWN THE MOUNTAIN

coming down the mountain
The clip from Coming Down the Mountain shows the stereotype of somebody with a mental disability. The first shot is a birds eye view of the bedroom. this shot showed the boy was thinking they used a dolly shot to to show the distance in thoughts between the two brothers The disabled brother's side of the room has bright colours which shows that he is childish and his brother side of the room is dull and he has a bring me the horizon poster on his wall which shows that he is not childish. This shot makes the audience believe that the disabled brother doesn't act his age, This reinforces the stereotype of vulnerable because a child is vulnerable. you also see the disabled brother learning to ride a bike which shows that he is a child.

in the next scene they use a pre-evolutionary flash back of a dinosaur and fish and then they use a close up on the disabled brothers face to make the audience think that the brother hasnt fully evolved yet which reinforces the stereotype of the disabled brother being ugly and his brother calls him a "potato with eye tentacles". when the disabled brother says that he needs a poo and the dad tells the able bodied brother to go help him shows that the disabled brother cannot take care of himself and this makes the audience feel sorry for the able bodied brother for putting up with his brother.

when the disabled brother eats all of the cereal it makes you feel sorry for the other brother because when the brother tells the disabled brother that he did something wrong the mum and dad get annoyed that the brother had an argument with his disabled which shows that the disabled brother is different and can get away with more than the able bodied brother gets away with.

There are then shot shots of outside scenes. One of these scenes shows the able-bodied brother prentending to shoot his disabled brother. This shows his vulnerability because it makes it seem to the audience that he is an easy target and could easily be attacked the able bodied brother says that his brother always needs someone with him to stop sickos from dragging him off to their sex dungeons. 

they use a lot of long shots for the disabled brother to make the audience feel distance from him to show that he is different and not normal.

the clip is shot in a built up area and the costumes show that the disabled brother does not dress himself but the able bodied brother does to show that the disabled brother cannot take care of himself

ethnicity

In the hotel babylon clip it shows the representation of ethnicity. The people at the start of the clip are all looking like they have money and a good job because they are all in business wear like suits and it shows that they are upper class.most of the people look like they are white and British. When they show the people who are of a different ethnicity, they are shown wearing uniforms which shows that they work as the jobs that are not important. They are also downstairs to everyone else to show that they are lower than the rest. There is a shot showing all the workers locked in the stock room, this reinforces that they are unified.

The shot reverse shot at the beginning between the receptionist and the migration police, uses composition to show that  the men have the power. To reinforce the ethnic stereotype that they are unified, a black man in the reception looks up from his newspaper to see what is happening this implies his concern for the workers.They use a medium shot to show that the black man is alone and when the migration police find them it looks like it is white people versus the black people. The only sound is diagetic and that is the sound of the hoover. This tells the audience that the immigrants have to do cleaning and jobs like that because they are not intelligent enough but when the immigrants are locked in the room the other black man says that he is a doctor and this shows that the immigrants do not get to the chances that the white people get.

There is a tracking shot showing the immigrants running through the hotel, suggesting they are in danger. This also shows they are discriminated against as they are only working and not committing a crime. all of the workers speak different languages this shows that its that the migrant workers are racist to all ethnic groups other than white people not just one.

The white men from migration control, are shown taking the black worker out of the building. He is in clear distress as he moves a lot trying to break free, this makes the audience pity him as his freedom is being taken away.when the woman takes the black mans possessions it seems like it is a common thing for the immigrant workers and all of them thought of the black man as family.

coming down the mountain
In the coming down the mountain they used to challenge the stereotype of the disabled boy being a freak. in the clip the other brother is the one you feel sympathy for because he has to put up with his brother which challenges the stereotype but usually you feel sorry for the disabled boy. the stereotype reinforces the disability stereotype because it is fast paced and childish which makes the disabled boy look like a kid. the abled body brother calls his brother a big potato with eye tentacles. the location is a built up area in a normal household. when the brother takes all the cereal the parents don't really say anything but if it was the normal brother they would of said something to him but because its the disabled brother they don't really care. the brother has to help him out with normal everyday things like going to the toilet which reinforces the stereotype of him being a freak.
this is an obvious difference between the two brothers they are shown as opposites which reinforces the stereotype of the disabled brother being different. at the end they show the able bodied brother drawing but you also see the disabled brother learning to ride a bike which shows that his incapable. the video is a quick paced.
with the abled body brother they use a lot of close ups they use a lot of close ups to show his youth and beauty, and with the disabled brother they use a lot of close ups to show his youth but they use it to show that he is ugly. at the beginning of the clip they use a dolly shot to show that the brother is thinking. the clothes that they are wearing the able bodied brother looks like he dressed himself, but the disabled brother looks like his parents have dressed him.

age

Media essay
The clip reinforces the stereotype of age for the young adults because the young girl is being rebellious and is acting recklessly the mature adult is very sensible so he reinforces his stereotype but the old people challenge theirs because the stereotype for an old person is that they are stuck at home all day on their own but in this clip they are all together working.

Where the clip is set you know that it's a adult area because it's in the countryside and that's a very traditional masculine place, the young girl challenges and reinforces her stereotype because all though she is acting reckless about her relationship she isn't out at a party doing drugs with her friends. Where she lives it shows that she must challenge her stereotype.

The young boy challenges his stereotype of age because he is out doing the same thing as the older men and not acting reckless he is acting mature and working instead of being out doing reckless things, the music in the clip so very slow and old to show that it is populated by old people.

There is a lot of close ups to the young girls face to show her youth and she is the only one wearing a different type of costume everyone else is working dull and boring work clothes but she is dressed like a child. but they also do a close up the old man in the car which challenges his stereotype because old people are meant to be in a long shot.

hustle

Media hustle video

In the hustle video the is a stereotypical post masculine man and a traditional woman the traditional woman reinforces her stereotype because of the outfit she is wearing, being very dressed up, spending £3,000 on a dress and rushing to the hair dressers and the way she panics when she loses her ring and says that her husband will be really annoyed with her. The man goes against the stereotype of a man because he acts very feminine, you can see that he is feminine by the way he speaks and that he works in a women’s dress shop and he looks like he puts a lot of attention into his appearance. 

Normally genders are opposites but because he is a post masculine man and she is a traditional woman they are very similar.

It is shot in a shop that seems very upper class and the people seem very posh and posh people stereotypically very feminine, you don’t see many traditional men in posh places especially

The music is very calm and calm music is more feminine. The way that the man speaks to the other woman he seems to be in control and the monologue he uses he is very snobby and he acts like a woman with the way he patronises the customer.

The camera angle makes him look powerful compared to the first customer and he is also the motivation of the cut. The way it’s edited it’s very feminine because it is very slow. Not fast and on the edge like a masculine edit would be.

The composition of the shot makes the man and woman seem very similar and it makes it look like they share the power in the situation. The lighting is very bright which makes it feel tense and it is also tense when the second customer and the man have eye contact for the first time and they use a close up on both sets of eyes.