define	Case study Majors Example Sony/syco/one Direction	Case study Indies example	Case study Prosumers	Case study Diy Example Beck score
production	Production is the process of taking ideas, information or knowledge into goods or services
Distribution and marketing	Distribution is the action of sharing something out among a number of recipients. Marketing is how you promote the product	One direction have their own website and also syco own x-factor so the acts on x-factor are promoted on t.v like one direction	Artists that are signed by indie labels don’t get as much promotion as artists that are signed by artits signed on major labels
exchange	The act of giving one thing and receiving another
Convergence	It is when various types of media combine into one single type of media	Sony use a lot of convergence because in their films they use the songs that have been produced by artist who are signed by sony	Most indie labels will not have convergence because they cannot afford to be producing films and music
Ownership/back catalogue	Media ownership is the immediate access to the readers, listeners and viewers.
Visualisation	It is the process of representing abstract business or scientific data images that can aid in understanding the meaning of the data
Participatory culture	Is a culture in which the public do not act as consumers only but also as contributors or producers
Creating a relationship with the audience		Syco create a relationship with the audience with x-factor getting the audience to vote for the act they like the most
Synergy	The interactions or cooperation of two or more organizations, substances, or other agents to produce a combined effects greater
Devaluing music
Sound scape	A piece of music considered in terms of its components sounds
Push vs pull record cos vs audience
Vertical integration	The combination in one firm of two or more stages of production normally operated by separate firms	Syco has syco music, syco tv and syco film
Horizontal integration	Absorption into a single firm of several firms involved in the same level of production and sharing resources at the level		Indie record labels mainly have horizontal integration
Global vs niche audience		Syco doesn’t have a niche audience
Blurring of pde