Media hustle video
In the hustle video the is a stereotypical post masculine
man and a traditional woman the traditional woman reinforces her stereotype
because of the outfit she is wearing, being very dressed up, spending £3,000 on
a dress and rushing to the hair dressers and the way she panics when she loses
her ring and says that her husband will be really annoyed with her. The man
goes against the stereotype of a man because he acts very feminine, you can see
that he is feminine by the way he speaks and that he works in a women’s dress
shop and he looks like he puts a lot of attention into his appearance.
Normally
genders are opposites but because he is a post masculine man and she is a
traditional woman they are very similar.
It is shot in a shop that seems very upper class and the
people seem very posh and posh people stereotypically very feminine, you don’t see
many traditional men in posh places especially
The music is very calm and calm music is more feminine. The way
that the man speaks to the other woman he seems to be in control and the monologue
he uses he is very snobby and he acts like a woman with the way he patronises
the customer.
The camera angle makes him look powerful compared to the
first customer and he is also the motivation of the cut. The way it’s edited it’s
very feminine because it is very slow. Not fast and on the edge like a
masculine edit would be.
The composition of the shot makes the man and woman seem very
similar and it makes it look like they share the power in the situation. The lighting
is very bright which makes it feel tense and it is also tense when the second
customer and the man have eye contact for the first time and they use a close
up on both sets of eyes.
